In dialogue with humans, artificial intelligence reflects the importance of creativity in the future. While analytical thinking is increasingly being taken over by AI, creativity remains something deeply human. Creative people are able to develop new ideas, find unconventional solutions and adapt quickly to new situations. Creativity drives innovation.

Faber-Castell is a globally successful brand that produces and sells its range worldwide. Employees, customers and end consumers share their perspectives on the brand and the company.

The company owners of the 9th generation, Katharina, Sarah & Victoria, Charles von Faber-Castell, reflect on the family and company tradition, culture of values and achievements of previous generations, partly in dialogue with the archivist Emilia Gerstel, who provides insights into the treasures of the archive and the art collection.

Artist Bianca Nazari remembers how Faber-Castell became her life companion. She takes us through the fields of expertise in writing and cosmetics and realises that creative triggers are something deeply individual.

Collegial cooperation, individual support and creative work: Faber-Castell is also a Love brand for employees. In a multicultural and at the same time familiar atmosphere, international careers can be made, but unforgettable company parties are also celebrated.

Sustainability is not a new trend for Faber-Castell but is deeply rooted in centuries of company history. Forest engineers, HR employees and sustainability experts present social and ecological lighthouse projects: from forest management in Brazil to photovoltaic systems in Goa and Malaysia, from social services for groups in need to the company’s diversity agenda.